Cannes Lions 2025: our teams at the heart of the creative buzz
From 16 to 20 June 2025, Profil, an agency specialising in event hospitality, had the privilege of participating in one of the most prestigious events in the communications industry: the Cannes Lions International Festival of Creativity.
Our Cannes-based agency mobilised its teams to support major brands at the festival's most iconic venues: private beaches, VIP parties, exhibition stands, and more. Our brand ambassadors embodied the elegance, professionalism, and responsiveness that have made Profil's reputation.
Among the brands represented this year were :
- Canva – for a creative and dynamic presence on the beach
- Havas – a key player in global communications
- Reddit – the online community at the heart of trends
- Rednote – the start-up that stirs emotions through music
- Netflix – the essential streaming platform
Our teams provided a tailor-made welcome, smooth management of visitor flows and proactive assistance during brand activations. Their involvement helped to create memorable experiences for participants and organisers alike.
